Integrated Design
Leaving a Trail for Your Customers to Follow
FDC believes in treating your communication messages the same as you treat your brand logo.
You wouldn't consider different logos for the same brand. Likewise a consistent visual style and tone of voice, across different communication channels, guides your customer in following the message. To reach a point where they feel comfortable making a purchase decision.
In an age where specialists abound, it's easy for the message to be lost in translation - from your lead agency - to the direct marketing specialist - to the web agency - to the design agency.
Staying Completely Focused on Finding the Solution
Simple, except for the fact that each different agency wants to show you how much better they are than the other ones. FDC will do the job you've briefed us on, we won't re-design your logo if you've given us a web design job, or suggest you change your advertising if you've given us a corporate communication job.
We'll look at all the other communications, and we'll fit our solutions around them. We'll make sure our work imparts your message seamlessly, from one medium to the next. Or we'll look at everything, but only if you ask us to fulfil you integrated marketing communication strategy.
